Feature image credit: Trish Cassling Photography
This page contains a selection of articles and blog posts written from 2012 to 2020 for various projects.
Subjects in the articles include design, branding, social media marketing, music, parenting, and more. I take pride in the fact that I am able to write about multiple topics, research for facts and opinions to support the goal of the post, and tell the story as needed.
Please feel free to review the list, click to read any and all of the articles, and contact me if you have any questions.
email: joshua@thisdaddylife.com
For more work history and information, please visit the Work With Me page.
Advertising, Branding, Marketing
3 Simple Tips for Brands on Social Media
Nov 5, 2015 – Blade Creative Branding
In Brand Edge: FAUX PAS I sat down with President and Chief Creative Officer Wayne S. Roberts to talk about social media for brands and what they have to do to find success.
Watch the video here now to see what I had to say, and grab the 3 quick takeaways below the video.
The Importance of Great Beer Design
Apr 18, 2016 – Blade Creative Branding
Take a quick walk through the beer aisle of your local Liquor Store and you’ll see that beer labels aren’t what they used to be!
In recent years, beer bottle labels, cans, and boxes have evolved from boring, plain, logo-ridden designs, to pieces of art. And it’s no fad, coincidence, or mistake.
The 2 Reasons to Invest in Branding & Marketing
Jan 17, 2017 – Blade Creative Branding
There are a lot of articles that will tell you there are five, or seven, or 12 reasons that you need to invest in branding and marketing for your brand. But to make it clear to you today, we’ve boiled it down to two reasons that everyone can get behind.
Ready? Here We Go!
The Importance of Content for Social Media
July 15, 2017 – Blade Creative Branding
Blade understands the value of quality digital content. Whether that content is found on a brand’s website, in digital advertising campaigns, or on social media platforms, it’s importance cannot be understated. Our commitment to working with our clients to create the quality content they need is ongoing and an essential part of the Blade Creative Branding ecosystem approach.
What To Write In Your “About” Section
January 7, 2013 – The Blog Studio
If you have a brand website, personal blog, Facebook, Twitter, Pinterest or a YouTube account, you have probably stared at the blank screen of your computer and tried to write the copy for the “About” section.
Why You Should Still Blog
December 10, 2012 – The Blog Studio
Our friends over at Sysomos posted a blog recently with some great reasons why blogging is still important in a world where Facebook updates and Tweets are the most prevalent forms of online information sharing.
The post says that blogging is important (read it here) and we agree!
Using a blog on your own website gives you and your brand the opportunity to talk about what is important to you and your community without worrying about restricting character limited or complicated sharing algorithms.
Music
The Equal Play Movement Making Waves in Country Music
January 24, 2020 – thereviewsarein.com
If you’re a country music fan and use social media, there’s a strong chance that you’ve seen posts recently talking about the fight for equal play for women on country radio. It’s been hard to miss and it’s important not to ignore.
Why Maren Morris Hitting Number One Matters, And Why It Shouldn’t
January 14, 2018 – thereviewsarein.com
On Friday morning, Maren Morris excitedly announced on her social media channels that I Could Use A Love Song will become her first solo #1 hit on the Billboard Country Airplay Chart. It is a major achievement for the young country singer who has turned heads with her voice, energy, and most importantly talent since she introduced herself to country fans.
Moments: Jessica Mitchell, the Feature
June 24, 2017 – thereviewsarein.com
Life isn’t always sunshine and rainbows, Jessica Mitchell knows that, she told us that. But in those moments when it seems darkest, inspiration is abundant, and art is made.
One year ago Mitchell’s life presented two bright moments that changed the course of her career, and thrust her into a spotlight that she didn’t expect to find. But do not let yourself believe that she is some sort of overnight success, or that Workin’ On Whiskey was anything less than the culmination of years of hard work, dedication, and talent.
Parenting, Life, Sports, etc.
5 Things I’m Learning from Fred VanVleet and the Undrafted Toronto Raptors
January 15, 2020 – This Daddy Life
I feel like I’ve learned a lot of things in my life, and one of them is that there will never be a time when I want to stop learning. Another thing I’ve learned is that learning things can sometimes (maybe even often) come from unexpected people and places.
To that end, I’ve been thinking about what I’m learning from watching the Toronto Raptors play basketball with NBA Champion and Mr. Bet On Yourself, Fred VanVleet…
How Do I Know If I’m A Good Dad?
Sept 21, 2019 – This Daddy Life
Here’s a true story. 10 minutes ago* I put Ollie down in his crib, in his jammies, sleep sack, with a belly full of milk, and to sleep for the night (I hope). We started his bottle on the couch, in the spot that his mama gives it to him six nights a week, but he was wiggly and distracted, so we moved into his bedroom. And as I sat on the futon and he rested his little head on a pillow on my lap and drank his bottle and started to fade out, I wondered how I’m supposed to know if I’m a good dad.
When I Don’t Know What I’m Doing
Sept 15, 2018 – This Daddy Life
I tried to avoid admitting it for a while, but I’ve come to realize that there are a lot of times that I don’t really know what to do or what I’m doing when it comes to this daddy life of mine.
Gay Soccer Player David Testo Talks Coming Out & MaleCall.ca
January 23, 2012 – photojunkie.ca
Last week I was fortunate enough to sit down with Rannie and speak by phone wth professional soccer player, role model, face of Male Call Canada and out gay man, David Testo.
I Don’t Care Who You Are, You Can Play!
April 1, 2012 – photojunkie.ca
This has been a hard post to write. Hell, it’s been a hard post to think about writing. And it’s because I’m scared. Scared that I’m not going to get it right or capture my thoughts with the right words or really convey what I’m thinking of how I’m feeling.
Usually when I’m writing here it’s not that hard. But, this time is different.